‘KCON:TACT 2020 SUMMER’ TO DELIVER THE KCON EXPERIENCE VIRTUALLY INTO HOMES WORLDWIDE - JUNE 20-26
WORLD’S LARGEST K-CULTURE CONVENTION & CONCERT
SERIES ANNOUNCES FIRST EVER DIGITAL MEGA EVENT
‘KCON:TACT 2020 SUMMER’ TO DELIVER THE KCON EXPERIENCE
VIRTUALLY INTO HOMES WORLDWIDE - JUNE 20-26
Seven Day Marathon Celebration Promises to Stream
Live Performances and Interactive Fan Programming 24/7 from
Mnet’s World Class Soundstage in Seoul
KCON announced today the creation of KCON:TACT 2020 SUMMER, a first of its kind event delivering its unique experience virtually to living rooms across the planet. A marathon stream of live and pre-taped content will air seven full days in a row combining a mix of live performances from K-pop’s biggest artists, meet and greet sessions, influencer led panels, and more. The global celebration of Korean culture and pop music is set to take place June 20-26 from Mnet’s world class television production studio in Seoul, South Korea with a portion of all proceeds going to UNESCO’s Learning Never Stops campaign to help children impacted by COVID-19 around the world to continue their education.
Programming during the marathon KCON:TACT 2020 SUMMER stream will include live concerts, live meet and greet sessions, behind the scenes content, artist + influencer collaboration content, and influencer panels like those that can be found in-person at KCON events. The highly interactive program will have around 30 artists and influencers who fans will be able to interact with via live video chats, and much more. The live streams will offer a highly immersive experience using the latest VR and AR technology to bring fans watching worldwide the option to be even closer to their favorite stars.
KCON-ers from all over the world will be able to cheer together at the same time as the programs will provide English. KCON is teaming up with YouTube to broadcast KCON:TACT 2020 SUMMER. The entire program will be streamed exclusively on Mnet K-Pop YouTube channel (https://www.youtube.com/Mnet) globally. All interactive elements, including direct artist communication, will be available only through the YouTube platform and stream.
For more information and the latest KCON news, fans can follow @KCONThailand on Twitter, where more information will be rolled out.
KCON is the world’s largest K-Culture fan festival dedicated to every aspect of Korean pop culture. Launched in 2012, KCON - the convention and concert franchise - has grown each year attracting over 1.1 million attendees around the world. KCON is now an established annual flagship event and celebration for hallyu fans of Korean culture including K-music, K-food, K-beauty, K-fashion, K-drama and more. KCON also provides the largest forum for fans to directly connect with each other, as well as with K-pop artists and professionals from the Korean entertainment industry.
Since its inception, the brand has expanded internationally, presenting KCON in LA (USA), New York (USA), Tokyo (Japan), Abu Dhabi (UAE), Paris (France), Mexico City (Mexico), Bangkok (Thailand), and Sydney (Australia).
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