Program: Midnight Talk (Khao Wan Mai)
Genre: News program
Duration: 30 - 45 minutes
TV channel: Channel 3
Day: Every day
Time: 12:30 am - 02:00 am
Hosts: Kritsana Chairat, Chanchai Kaiyasit, Asisara Kamtorncharoen
Sports Hosts: Thanya Wongnak, Nana Rybina
Field Host: Theeradet Ngamleua
Producer: Bangkok Drama
Concept
Interesting stories from the news world occur on a 24-hour basis. With this in mind, an evening news program that covers all of the day's happenings would play an essential part in Thailand's television industry.
The program targets audience members who sleep or work late.
Style
1. The program covers news stories from both newspaper and online sources. Viewers receive all-encompassing insight on singular topics via these sources. This program is also the first of its kind to tackle issues that are relevant for the following day.
2. The program also covers the latest developments on news stories from preceding evening shows.
3. The program provides scoops on the hottest stories.
4. The program encourages opinions from viewers.
5. The program encourages viewer participation via SMS or online at midnighttalk@bectero.com
Schedule
Break 1 - News headlines (3-5 stories)
- Top news stories/exclusive news/updates
- Local interest stories
- Front-page headlines from Thai and English sources
- Viewer opinions
Break 2 - Video footage and audio clips relevant to top stories
- In-depth analysis and video feeds for topics covered in Break 1
- Online news stories
Break 3 - Local/social news
- Scoops/Miscellaneous news
- News updates
Break 4 - Sports/Sport Click segment
- Sports news
- Global news
- Hot topics for the proceeding week
- News of the week
Expectations
1. To appeal to those who stay up late and/or work in the evenings
2. To encourage viewer participation
3. To increase ratings for evening programs
4. To provide an interesting evening program that meets public demand
5. To provide an alternative to programming for evening people
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